Paid Search
Case Study Get In Touch
My main focus on paid search is Google Ads and Bing due to the overwhelming monopoly these two engines have on the search industry.
I offer three different Paid Search services, which can either be taken individually or all together as a monthly retainer service.
Paid Search Services
1. Keyword Research
Keyword research is a practice used to find, analyse and gather data on the search terms used within search engines. Typically this is done in order to help a business gather insights into how and what people search for within their respective industries. This data can then be used is many different ways, such as helping with content, SEO or aiding a paid search strategy.
2. Account Build
I can either build an account from scratch or spend time improving an account that already exists. If starting anew, I will complete a keyword research project first and then structure a new build giving your business the best possible start. Training is also provided as on going maintenance and testing will need to be done in order to improve the results post launch.
3. Monthly Retainer
A monthly retainer includes both a keyword research project and a new account build. But before this, I do start with an on-boarding session allowing me to become completely familiar with your business. Once aligned, an account strategy is then implemented that is focused on driving performance. Further details on my monthly retainer service and prices are below.
What's Included In A Monthly Retainer?
★ Full Management
Full management of your PPC strategy and budget. Each account will receive weekly optimisations, ad copy testing, search query analysis with negatives, implementation of tracking and a Google Data Studio report.
★ Account Audit
If you already have a Google/Bing account, there is no better place to start. Even if the account wasn't performing, there is still useful data that can be extracted, so I can make use of the money you've already spent.
★ Google Ads Platform
There are multiple ways to use the Google ads platform, such as search, display or even YouTube. Using my experience I will help you navigate what's the best choice for your business.
★ Google Shopping
If you’re an e-commerce site and not live on Google Shopping, you’re missing out. Shopping campaigns can make a huge difference and help drive growth in revenue.
★ Keyword Research
I analyse your market by researching what people type into search engines, and use these results in your marketing strategy.
★ Remarketing
Understand that the majority of buyers don’t purchase on the first website visit. Which is why I include remarketing in your campaigns. This allows us to re-engage with your target audience, and nurture them towards an eventual sale.
★ Track and Report
One of the first things I do is to make sure you are tracking correctly, regardless of your goals. Once tracking is setup I then show your accounts performance by building reports in Google Data Studio. These reports use real-time data so they are always available to you.
★ Display & YouTube
Google's Display Network (GDN) can be a fantastic way to reach a new audience. It's perfect for anyone looking to increase their brand awareness.
YouTube is not just a video platform, its the worlds second largest search engine making it a great place to advertise. I can help your business receive untapped potential from this channel.
Let's have a chat...
I am happy to discuss your requirements over the phone, via email or in person.
T: 07970 606 501
E: bickers999@gmail.com