Frequently Asked Questions:

Q: What is PPC advertising?

A: PPC stands for pay-per-click advertising. It's a form of online advertising where you only pay when someone clicks on your ad. PPC ads can appear on search engines, social media platforms, and other websites.

Q: How can PPC advertising benefit my business?

A: PPC advertising can help increase your online visibility, drive more traffic to your website, and generate more leads and sales. It's also highly targeted, so you can reach your ideal audience and get a better return on your investment.

Q: Why chose a freelance PPC specialist over an PPC agency?

A: Personalized attention: With a PPC freelancer, you'll work one-on-one with an expert who will get to know your business, your goals, and your unique needs. You won't get lost in the shuffle of a large agency with multiple clients to manage.

Competitive pricing: PPC freelancers often offer more competitive pricing than PPC agencies. You'll get the same level of expertise and service, but without the higher fees associated with agency overhead.

Agility and flexibility: PPC freelancers are often more agile and flexible than larger agencies. They can pivot quickly when needed and adjust their strategies based on real-time data and feedback.

Faster turnaround times: Because they have fewer clients to manage, PPC freelancers can often deliver faster turnaround times on projects and campaigns.

Extensive experience: Many PPC freelancers have extensive experience working for large agencies and have honed their skills over years of managing successful campaigns. You'll get the benefit of this experience without the higher fees associated with larger agencies.

Q: What platforms do you work with?

A: I work with a variety of PPC advertising platforms, including Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.

Q: How do you determine which PPC platforms to use for my business?

A: I'll work with you to determine which platforms will be the most effective for your specific goals and target audience. This may involve conducting research on your competitors, analyzing your website data, and testing different platforms to see what works best.

Q: How much do you charge for your services?

A: My pricing varies depending on the scope of the project and the specific services you need. I offer competitive rates and will provide you with a detailed proposal outlining the costs before we begin working together. Prices typically start from £350 per calendar month.

Q: How will you measure the success of my PPC campaigns?

A: I'll track a variety of metrics, including click-through rates, conversion rates, cost-per-click, and more, to determine the effectiveness of your campaigns. I'll also provide an online reporting dashboard to show how your campaigns are performing.

Q: What is your process for setting up and managing PPC campaigns?

A: My process typically involves conducting an audit (if an account already exists), a keyword research, setting up targeted campaigns, creating compelling ad copy, optimising campaigns for better performance, and monitoring results. I'll also provide ongoing support and maintenance to ensure your campaigns continue to perform at their best.

Q: How often will you communicate with me about my campaigns?

A: Typically we will have monthly update meetings, where we discuss performance and on-going actions. I will also provide customised reports on your campaigns, and I'm always available to answer any questions or concerns you may have. I believe in open communication and transparency throughout the entire process.

Q: How long does it take to see results from PPC advertising?

A: The timeline for seeing results from PPC advertising can vary depending on the specific goals of your campaigns, your industry, your budget and your target audience. However, you can typically expect to see some results within the first few weeks of launching campaigns. I'll work with you to set realistic expectations and provide ongoing support to help you achieve your goals.

Q: How do I get started?

A: Simply get in contact via email or phone. We'll discuss your business goals and determine if PPC advertising is right for you and your business. From there, we'll develop a strategy and begin working together to achieve your digital objectives.